Took a staple design “Beaver” and changed up the hook slot and flattened the bottom side. The flat bottom makes this bait slip like crazy. But with the flat side it gives off a side to side glide as the bait enters the water. Mimicking a life like bait fish or creature that has shown to make a big difference. If your are looking for a bait design to give you the upper hand, this is THE WILLY